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What Makes Email Marketing a Great Part of a Marketing Plan?
There are two answers for this question: Return on Investment (ROI) and targeted recipients. Those would be the best ways to describe the flexibility and lasting effects that email marketing leaves on those that utilize Viper Mailer to send their messages, offers, invitations, product releases, promotions, and company newsletters.
What we would like to focus on in this article is brand loyalty and, more importantly, customer retention. At Viper Logic, we truly understand how much easier it is to keep clients and up sell existing clients. Finding new customers, at anytime during the business cycle, not just during a down economy or slow months, is much more difficult in comparison.
At Viper Logic, we created Viper Mailer, which is an email marketing software service and education center that is a web based service with a sizable amount of diverse clients. These clients have made money in a wide variety of ways by using the Viper Mailer system.
Please review and study the available topics and articles that our email marketing Education and Training Center has to offer. Benefitting by adding Viper Mailer to your overall marketing plan is easy to do on a regular basis. It is also cost effective. Additionally, it is always smart business to be able to see your ROI clearly. Email marketing returns more money than you spend, which is one of Viper Mailer’s greatest benefits. Because you are sending your messages to recipients that you have had contact with, those are targeted messages, which greatly increase the results of your efforts.
If this all sounds like hype and self promotion, you would be right. However, these statements come from our own customers. Regardless of whether you utilize Viper Mailer or another campaign building software service, you will gain in overall sales, clientele base, and much, much more.
Focus One
We Share about Brand Loyalty
Branding is important, especially living in a world of other suppliers, who offer the same or similar products or services. Email campaigns have an economical and effective way to accomplish this task. These campaigns, by using the email service provider’s calendar, can schedule the day and the time that you want to send out your messages. Thus, it allows you to prepare your messages at your convenience, to pre-build your next message to get ready in advance, and to stay on a set message sending schedule.
The cost to seek out a new customer is very expensive. So, what needs to be done is providers need to focus on the satisfaction of their current customers. Customers that like a person or a company that they have dealt with are more likely to refer a friend or business to them. Those referrals are invaluable, because they are the greatest way of building a larger, stronger business.
Email marketing adds to your loyalty efforts by allowing customers to share your offerings with friends. Additionally, at the bottom of the message that you create, there is an Opt-Out Link. So, if the customer wants to be removed (SPAM FREE Feature) from your list, that feature is also there. However, next to that, there is a more important Link feature, which is the "Forward to a Friend" Link. When they do this, the friend is emailed your offer, so it never hurts to ask your well-known clients to forward your messages. When your customers trust you, your product, or service, ask them to help you a little by forwarding your email message. This can easily be accomplished by placing a colorful note in with your offering that simply asks your customers to help you by sharing your email with a friend. This will help to create a broader clientele base, and it’s an easy way to generate more business by using a very valuable resource: your customers!
So, if you have not begun collecting email addresses from your clients, it is never too late to start doing this right away. Please visit our Education Center for more information on collecting email addresses legally at Collecting Email Addresses Legally.
Cost of Snail Mail Has Become Cost Ineffective
Sending your current customers updates, reminders, sale events, new arrivals, or just about anything under the sun via the snail mail (US Mail) way has only negative impacts on your efforts. Besides the cost of designing, printing, and postage, you would need a great number of sales to afford doing the snail mail method every month, which is at least 12 times, or even more, per year.
Show your Customers That You Care about the Environment
Another way to really shine with your clients via email message is to point out that you are a green conscious company because you specifically choose not use ink, waste paper, or use transportation to deliver your important messages. Your customers should be made aware of how much you care about the world we all share. Viper Mailer is a green product.
Focus Two
We Share about Customer Retention
We all buy products from someone or some place that we are comfortable with. What bring people back to purchase again are loyalty, trust, customer care, and conveying through actions that there is a passion for the product or service.
In this busy world, it’s necessary to stay one step ahead of our customer’s needs. What email marketing can provide you is organization through contact management. Because even within one account you may have multiple contact lists, the messages that you create need to be very organized and targeted. Viper Mailer allows you to have newer verses, older contacts, or different types of customers separated into different offers for each type, class, or group of contacts. For example, you can send specific messages to a pre-created list of the VIP’s of your business, presenting them with great offers to from time to time as a thank you for being such amazing customers.
It’s not necessary to give away the farm just to retain your VIP customers. Now, you can offer them a new product unveiling, a meet the artist/designer luncheon, or have a "how to" private training event, exclusively for the VIP’s. So, if you have been collecting those email addresses for a while and they are sitting around doing nothing, go ahead and give email marketing a try. You will be surprised at the Return on Investment (ROI) and loyalty you will gain. |
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