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Business owners have a lot to say, but they sometimes say too much.
This Email Marketing tip is intended to get your messages to your customers with the best results possible. This starts by being organized with your selection of content, and utilizing the power of topic keywords. This aids in leading the customer to click on the hyperlinks built into your message for more information that you want to share with them. We are also going to share the power of using professional templates, because a good presentation applied to whatever your important message is about needs to use color to draw the recipient in.
Keeping your message short requires a little planning.
Creating a message that says it all with few words may sound easy, because you will not need to write much. However, it actually takes a little more effort in planning and making some notes. We refer to this practice as pre-staging.
A Viper Mailer Working Example
Let’s say that you are an electrical supply company, and you sell all of the supplies that an electrician or contractor would need for any electrical job that they may come across. Your business has been running for a few years, and you were very smart. You began collecting email addresses when you started your business. You started this practice by having your sales staff request customer contact information, including their email address and storing this information on a small form that indicated that you be permitted to send offers relating to electrical contracting from time to time. You then collected these forms when the electricians or contractors checked out of your store.
Now you have your email contact list, and you want to put them to work. So you sign up with Viper Mailer, where you can utilize their contact management account system, colorful graphic templates, and result tracking reports. Now you want to begin sending out a monthly message to your customers, because you know that “the squeaky wheel gets the grease”.
Over the months, you have thought about what you want to say in your first message, and you have been jotting down little notes on the topics and offers that you are going to be making in your first, second, and even third message to your customers.
You have been to the Email Marketing Authority Education Center at Viper Mailer, where you have learned, among other important tips and techniques that you could relate to, about saying a lot with few words and making sure that what you say is memorable. (Email Marketing Educational Tips Number 10) You know these electricians and contractors are busy just like you are. So you have learned to have a fantastic Subject Line and recognizable sender From Address, along with a branded logo header at the top of your message with your company logo prominently displayed. All of these three things will greatly get your message recognized and, more than likely, opened, because these customers know who you are.
Now, it is time to begin writing your message. Since you are in the electrical supply business, you have one additional offering like "Did you know that we offer a lubricant for pulling electrical wiring through a 90 degree bend in a conduit that can save the risk of broken wires and reduce the time needed to complete the job?" or "We are running a special on this lubricant for the entire month because we value you and your business". That is a great offer. However, if it is rewritten, it might get better results.
Message Subject Line Could Simply Be "Electrical Tips of the Month"
In your message content, you can indicate sometime like this: "Lubricant Special will slip more money into your wallet! Click here to learn more". What we have done is prepared the message with a great subject line for offering multiple products, and because the electrical supply company has a lot of products and a diverse amount of customers, they might want to offer 3 or 4 product specials hyperlinks. Or perhaps, 2 or 3 specials with hyperlinks to a website page of "How To" or "Did You Know" types of helpful tips featuring the products they offer may just be what is needed to draw their customers in.
Hyperlinks are only part of the answer to keeping your messages short, because the other just as important items are the selection of shortly written statements, the use of bullets, and well thought out titles for your statements.
If you take a little extra time in beginning, then when you start your message, it will flow with great structure, ease, and results. Just a reminder: the use of a few pictures help. By using only a few, you will get more results because the recipient might have image blocker enabled for their emails. Because of this, they may only receive boxes with a red “X” in them. Your wording as well as the use of too many images can restrict your message from getting through because of the emails size also being too large.
Colorful Graphic Templates Provide a Great Presentation
Fortunately, when you utilize Viper Mailer, you can select a free, colorful graphic template from the many that we have to offer. Colorful images get a lot of attention when the recipient receives your message in their email inbox through the viewing pane, which is about 3 inches below your Inbox below the From and Subject lines (applicable only to email clients). Using a favorite or company color consistently over the months and years will clearly help you brand your company and place your business deeper into the customer’s awareness of your brand and offerings.
With the use of a professional template, you are afforded two choices: either utilize one from the many Email Marketing Services or have your webmaster create one in HTML format that you upload into your Email Marketing Account. Because colorful graphic templates express organization, branding, and structure to your message and set you apart from other messages in the customers email Inbox, a professional looking email template is very important.
How to Prepare For and Track Your Website Landings
We need to express the importance of being prepared for your audience when sending out an Email Campaign to your contact list. But before we get started on preparing your landing page and tracking the incoming results and sales that come through to your web site, it is best that you utilize Viper Mailer, which offers an extensive Email Marketing Education and Training Center. You can learn here why Email Marketing by Viper Mailer is a very professional and feature rich solution.
What is a Landing Page?
A landing page is an internal page on your website. For example, let’s use our weather page on our www.PsView.com weather and information web site for Palm Springs, California. So our main web site page is www.PsView.com. However, let’s say that we sent out email messages featuring PsViewer news and information release for Palm Springs, and it was focused on our weather forecast for Palm Springs. We would want the link in our message to take the PsViewer directly to the forecast page.Thus, bypassing the main or home page of our website would occur. The link would look like this http://www.psview.com/weather/. However, you could name this in your Email Marketing Account message builder to look more friendly, like Palm Springs Weather Forecast.
Taking a Landing Page to the Customized Level
Taking a landing page to the next level and a great way to track a specific offer for your email marketing campaign is to create a new page within your website to use as your landing page. For example, this landing page could be www.PsView.com/loyalty_offer/ and again you can rename the link in your message so that it is friendly, like "Loyalty Special" that goes only to your message recipients. Generally, these type of loyalty customer offers are for VIP customers that you would like to do something special for or the first opportunity to receive a newly released product, etc.
Specialized Groups within Your Contact List
Let’s say that you have an email contact list of 5000 contacts, and your loyalty customers make up 1000 of these contacts. Because Email Marketing Services have features that allow you to upload and maintain your contacts into a main group of up to 5, 10, or even 20 additional specialized groups, you are afforded the luxury of emailing to individual groups, such as being able to send only to your loyalty customers group for sending special offers as mentioned above.
Tracking and Cashing in on Your Landing Page
You have now signed up with Viper Mailer. You have uploaded your list of contacts. Now, you have decided to build a special page for your site, and you have decided to send a offer to your entire list of contacts.
Email Marketing Account Functions and Features
You go into your Viper Mailer account, and, under Messages, you can customize a colorful graphic template from the selection that Viper Mailer offers or build your own HTML branded template and upload it into your account so that anyone without programming skills can work on it. You can add some pictures of the product or service you are offering, add some great call to action content to your message to match your new or existing landing page (you can build several pages if you are offering several types of items to one contact list) where you are offering a great opportunity, and add a landing page link for one or more landing pages in a few places in your message.
Then, you send out your offer, selecting the day and time (Viper Mailer feature time and day selector) you feel would be the best time to make this offer, knowing your customers likes and dislikes. In a few hours or the next day, you can check back into your Email Marketing Account to see if all of your messages went through and how many were opened. Next, you can see how many customers clicked on the landing page link and even how many customers forwarded your great offer to others.
Time to Cash In
Depending on your offer, whether it is a call to action, an online purchase, sign up, call a certain number, etc., you will be able to monitor your (ROI) starting the very next day after your offer went out. This is creating the best instant return on your time available today. If the first time this type of marketing effort does not get you the returns you were expecting, then you can analyze all of this information, including your offer itself, to work at over the coming months to hone your skills.
Learn More about Building on Your Business
The entire Viper Mailer site is devoted to building a successful and lasting email marketing campaign at our Education and Training Center. There, we are devoted to aiding the building of your success. |
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