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Email Marketing is an electronic form of direct marketing for staying in contact with your commercial clients or organization groups. Emails sent to your compiled list of recipients must have a request to Opt-Out (unsubscribe) feature built into each email message that you send. The purpose of the Opt-Out requirement is that it allows your recipients to remove themselves with ease from your future messages. This is commonly referred to as Permission Based Marketing.
Each email message must also comply with the United States governments CAN-SPAM Act of 2003. Please see the SPAM Policy for email marketing companies at:
ViperMailer Spam Policy
Or you can read the entire CAN-SPAM Act of 2003 law at:
CAN-SPAM Act of 2003 Law
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