 |
|
|
 |
|
|
|
|
 |
|
|
|
|
|
|
Building an Email Marketing Campaign can be easy and fun, but you want to build your campaigns by keeping the template simple. Your email messages and offers are going to be an ongoing effort to build on your branding. You want to keep your campaign from becoming a burden so that you will keep up on your marketing efforts and not create a difficult time consuming chore.
Warning:
All businesses and organizations have a lot of information to share with prospects and it is easy to build a novel just sharing your knowledge about your company. Also keep your recipients from having to scroll down your message for great distances. We recommend applying the notebook size piece of paper as a good rule of thumb for your message or offer length. Knowing this, here is a great solution to providing lots of information without sending it all in your message or offer.
Build your template with landing page links. A landing page link is a hyperlink to the specific location on your website where the details or educational information is directly located. You could have several hyperlinks to landing pages located together in your email template with each being very descriptive with a lead in sentence under each link.
Here is a good example of providing a lot of information in the form of a directory table of contents with less text.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
