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To understand SPAM, you can read the CAN-SPAM Act of 2003 here at ViperMailer Spam Policy The information that you read here basically says that you should never send unsolicited emails. You should always have a single step, Opt-Out feature in all group list emails that you send out. You should also have an electronic form on your website that authorizes you to send related offers from time to time so that participants have acknowledged and have an interest in receiving messages from your organization.
What you do not want to happen is one of these following experiences:
- The recipient does not know you or your company.
- The email does not look like it is from your company because you did not carry over your familiar branding like having your logo in the top left corner which we will cover in the coming sections of this report.
- You send out too many messages or offers and your recipient becomes irritated.
- Keeping your hard work of building an email list valuable means keeping your recipients from reporting you as SPAM.
- You did not provide an easy Opt-Out or unsubscribe link in your message.
Here are great ways to build your email contact list:
Be sure when a recipient signs up on your website that they receive a thank you email. This way they will better remember your company and that they signed up to receive valuable messages from your organization. When a prospect sees a signup box on your website, they still might not give up their first and last name and email address just because the box is there for them.
The way to get the website visitor to signup can take a few shapes:
Have some text next to the signup box that explains that if you signup today, you can have access to our education center for how this or that is done. Or create some text that says that by signing up today for our monthly e-newsletter, you can receive our printable book on how to build a successful email marketing campaign, which is available only to our subscribers. Using an Email Service Provider (ESP) will provide email authentication that helps you down the road as being a trusted email message or offer provider.
By using an ESP, you will be provided with a piece of software code to incorporate into your website signup form. This software will take your leads and place them directly into your Email Service Provider account. On your website's main page, order forms, and additional information forms, be sure that you have a box for them to Opt-In to receive related offers from time to time. This will keep you in good relations with your recipients.
Always have a confidentially guaranty that you will not share their information or sell their information with any other party. This is a great way to begin building a trusted list of prospects for your email campaigns.
Remember to send all of your new contacts a welcome and thank you message for joining your email campaign. It is a great idea in this welcome email to let your prospect know how often you will be staying in touch with them. This will greatly reduce being identified as a SPAM sender.
Before you just start saving those email addresses, be sure that you are storing them in one of the more popular formats so that you can manage and utilize them with ease. When you select the Email Service Provider, be sure that you are storing your list in a format that they support for the ability to upload them into your account in their email list management system.
Here is a list of the most supported formats Email Service Providers will support:
- Outlook
- Outlook Express
- Excel
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