 |
|
|
 |
|
|
|
|
 |
|
|
|
|
|
|
We recommend that you join your industry trade groups, seminars, chamber of commerces and your local business groups. Also don’t forget that for each person you talk to, you need to gather their business cards and explain that you would like to share (ask for permission) your business information with them from time to time. You can also gather names by operating a booth at trade shows that cityies, chambers, and convention centers hold from time to time.
If you are operating a business where you receive foot traffic like a gift shop, restaurant, theatre, or boutique, then have a paper form explaining what you are gathering this information for and that you will be keeping in touch via email. Also explain that you will be sharing similar items or services that these prospects have shown an interest in learning more about. You can manually add these prospects to your managed email list service with the help of your ESP.
Maybe you call 10 to 20 prospects for your business or organization, 3 days a week. This is a great time to gather the email address of prospects. While talking with this person, they are not going to just pony up and release their protected email address. However if they seem generally interested in the conversation with you, this is your chance to pitch what providing their email address to you will do for them. Maybe you could offer a periodic email with helpful tips and "How To" topics. And, at the bottom of your helpful messages you could have a website link to learn more helpful tips or a link to your website, via a small image of a product that you offer that goes with your helpful tips.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
